Backlink is a link one
website gets from another website. Backlinks make a huge impact on a website’s
crawl prominence in search engine results. This is why they are considered very
useful for improving a website’s SEO Page Ranking. Search engines calculate
rankings using multiple factors to display search results. No one knows for
sure how much weight search engines give to backlinks when listing results,
however what we do know for certain is that they are very important.
Backlinks should be natural for high pr, this means that a
website must not use artificial ways to create backlinks for their own
websites. The quality of links is far more important than the quantity and easy
to crawl all your web pages in seo.
Example for Back link: Website A is
a restaurant and it gets a backlink from Website B which is
a prominent food review blog or website. This is a valuable, natural, and
relevant backlink that Website A has gained.
Due to the importance of back links, there are lots of bad
practices followed by website owners to gain back links. Some of these bad
practices are: purchasing backlinks, link exchange networks, selling back links,
etc. Most of these practices are not recommended by search engines. They
usually deindex and penalize websites suspected of involvement in such
practices.
A blogger John Doe writes a very interesting article about a
sports event. Another blogger Samantha Smith doesn’t agree with John’s article
and writes about it in another article for an online magazine. She links to
John’s article, so that her readers can understand both point of views. John’s
blog gets a valuable backlink. On the other hand, Samantha’s article gets
popular and many other websites link to her article. Samantha’s website gets
many new backlinks. Even though John only got one backlink for his article, the
value of his backlink is increased by the backlinks Samantha’s article
generated.
World Wide Web, or “the web” for short, is a network of web
pages connected to each other via hyperlinks. Each hyperlink connecting to a
new document adds to the overall growth of the web. Search engines make it
easier for you to find these web pages. A web page linked by many other web
pages on the similar topics is considered more respectful and valuable. In the
above example, John’s article gets the respect for sparking a conversation that
resulted into many other web pages linking to each other. So backlinks are not
only important